Parent Safety Tips

  1. Parents should always keep a current photo of their child.

  2. Parents should know where their children are at all times and be familiar with their children’s friends and daily activities.

  3. Parents should teach their children to ask for permission from them first before going anywhere or with anyone.

  4. Parents should teach their children to use the “buddy system” and to never travel alone.

  5. Parents should teach their children that if something makes them feel uneasy or uncomfortable, they should
    get away quickly and tell their parents, or a trusted adult, about what happened.

  6. Parents should teach their children that it is “ok” to be suspicious of an adult asking for assistance. Many child predators use this technique to isolate and distract a possible child victim.

  7. Parents should assure their children that they have the right to say “no” when they sense something is wrong.

  8. Children should know their home address and telephone number, and know how to contact their parents if there is an emergency.

  9. Parents should devise a secret code word their child can use during an emergency to indicate that the child is in danger and needs assistance.

  10. Parents should teach their children how to dial “911” in an emergency and when they are speaking to the “911” operator, they should: tell the person their name, speak loudly, slowly and clearly; and most
    importantly not hang-up.

MAAF In The News

MAAF Elects New Board Officers: Senator Hildenbrand Joins MAAF Board of Trustees

LANSING, MI - The Michigan AMBER Alert Foundation (MAAF) elected their 2014-2015 Board of Trustees and Officers during its annual business meeting, September 23. The newly elected officers include:

  • President, Ellyn Davidson, Managing Partner, Brogan
    and Partners Communications (Birmingham)
  • Vice President, Rhonda Huffman, MAAO III, PPE, Real Estate Manager, Adams Outdoor Advertising (Lansing)
  • Secretary, Mary Worland, Development Coordinator for the Michigan AMBER Alert Foundation (Lansing)
  • Treasurer, Tom Hahn, Finance Manager for the Michigan Association of Broadcasters (Lansing)
  • Immediate Past President Michael Gottlieb, Vice President, Signal Installs (Novi)

Members elected for their first full-term include:

  • Senator Dave Hildenbrand (R-29), Michigan Senate
  • Dennis Martin, Midwest Communications, Inc.

HildenbrandSenator Hildenbrand was the author of a set of bills that were signed into law by the Governor, to include the Michigan AMBER Alert Program on the charitable tax check-off form for Michigan state taxes. This inclusion has helped to raise nearly $35,000 for Michigan AMBER Alert, as well as statewide awareness of the program and its mission.

“Michigan AMBER Alert is our state’s primary tool for bringing awareness when there is an abducted or endangered child in Michigan,” said Senator Hildenbrand. “No parent wants to be in that position, but with the AMBER Alert program, countless children have been found and reunited with their families. I look forward to serving this great organization as a member of their board of trustees.”


The Michigan AMBER Alert Foundation (MAAF) was founded in 2007 to garner financial and community support for the Michigan AMBER Alert Program. The Michigan AMBER Alert Program began in June 2001 as part of a nationwide effort to locate and protect abducted children. Since its inception, the Michigan AMBER Alert Program has issued AMBER Alerts for 328 children.

What is AMBER Alert?

In the aftermath of the January 17, 1996 kidnapping and murder of 9-year-old Amber Hagerman in Arlington, Texas, an emergency plan was devised to quickly recover abducted or endangered children. The Michigan AMBER Alert program was inspired by and dedicated to the memory of Amber Hagerman.

On June 19, 2001 Michigan launched its AMBER Alert program. AMBER Alert was developed through the cooperation of the members of the Michigan Association of Broadcasters (MAB), the Michigan Association of Chiefs of Police, the Michigan Sheriff’s Association and the Michigan State Police.

Broadcasters & AMBER Alert







Michigan radio and television stations put all competition aside to join together to serve their communities by alerting citizens of AMBER Alerts in issued in their areas.

Since the program's inception in 2001, Michigan broadcasters have donated tens-of-millions of dollars in airtime during active AMBER Alerts.

Thanks to the help of Michigan broadcasters, partnering organization and the general public, Michigan's AMBER Alert Program has helped to safely reunite nearly 350 children with their families.