The Michigan Association of Broadcasters and the Michigan AMBER Alert Foundation are gearing up for the second annual Michigan AMBER Alert Awareness Week May 19-25. This year's event will include a community awareness compaign that includes safety information for both parents and children a look at the difference between an AMBER Alert and a fundraising campaign. To make a donation to help support the AMBER Alert program in Michigan click here.
The Michigan AMBER Alert Foundation (MAAF) was founded in 2007 to garner financial and community support for the Michigan AMBER Alert Program. The Michigan AMBER Alert Program began in June 2001 as part of a nationwide effort to locate and protect abducted children. Since its inception, the Michigan AMBER Alert Program has issued AMBER Alerts for 327 children.
In the aftermath of the January 17, 1996 kidnapping and murder of 9-year-old Amber Hagerman in Arlington, Texas, an emergency plan was devised to quickly recover missing endangered children. The Michigan AMBER Alert program was inspired by and dedicated to the memory of Amber Hagerman.
On June 19, 2001 Michigan launched its AMBER Alert program. AMBER Alert was developed through the cooperation of the members of the Michigan Association of Broadcasters (MAB), the Michigan Association of Chiefs of Police, the Michigan Sheriff’s Association and the Michigan State Police.
Michigan radio and television stations put all competition aside to join together to serve their communities by alerting citizens of AMBER Alerts in issued in their areas.
Since the program's inception in 2001, Michigan broadcasters have donated tens-of-millions of dollars in airtime during active AMBER Alerts.
In 2010, with 70 percent station participation, Michigan broadcasters donated over $11 million in airtime to the AMBER Alert cause.
Thanks to the help of Michigan broadcasters, partnering organization and the general public, Michigan's AMBER Alert Program has helped to safely reunite 306 children with their families.